Danielle is a bold designer with a rich passion in creating unique and extravagant visuals for both web and print based projects – Where she approaches her design process in new and creative ways. She has graduated from the York University / Sheridan College BA of Design – Honours Degree Program. (Class of 2017)
Danielle has just recently completed an amazing 19 Month Design Internship at IBM (Canada) within the IX Department. She is happy to be joining the team again in May 2017 – As a Design Consultant.
As a student in the York / Sheridan College BA of Design Program, majoring in the Digital / Interactive stream of Design, Danielle has learned how vital it is to possess empathy for her users – Especially during the initial planning stages of her design process.
The Proud Lion.
I am an edgy designer who’s passion is creating unique and extravagant visuals for both web and print projects. I have experience working collaboratively using multiple programs to cover various aspects of design. When tasked with new or challenging material, experience and resourcefulness are mutually used to achieve a consistently high standard of work.
A journey bellow the surface — A glimpse into understanding PTSD
Post-Traumatic Stress Disorder (often referred to as PTSD) is a mental condition, which gradually develops within an individual due to a harsh psychologically distressing event – such as military combat, natural disasters, intense vehicle accidents, or sexual assault. These events are considered to be outside of the range of usual human experiences, which causes intense fear, terror and feelings of vulnerability. A large majority of trauma survivors fail to seek proper treatment given the fact that they are unable to correctly identify their symptoms as trauma-related.
Many individuals who suffer from PTSD possess stressful reactions that will not go away on their own without proper treatment, resulting in even more painful and overwhelming emotions. Typically those who suffer from PTSD relive the traumatic experience over and over again through nightmares, flashbacks, and feel detached from life. These symptoms are often severe enough to significantly impair the person’s life.
My thesis project is intended to aid individuals who are suffering from PTSD, and serve as a platform to help their loved ones understand symptoms that stem from experiencing a traumatic event. PTSD can affect anyone at any point their life. “My Iceberg” Is a light-hearted approach, which allows users to express themselves via an online community without unmasking their true identity. This platform shares similarities to “Group Therapy” where survivors can reply to other users stories, or simply tell their own story to develop a sense of healing.
These are the icons I created for the website. The icons were created to aid the user’s imagination as they read through the story.
I decided to go with the concept of an Iceberg given that in my opinion it is one of the best metaphors for representing PTSD as a whole. How might you ask? – Those who suffer from PTSD may seem like they are stable and functioning above the surface (at first glance) but deep down, “below the surface” there is so much pain and hurt that the survivors often have to deal with in secrecy. Therefore, by using the Iceberg metaphor, I came up with the concept of making a “Scroll-Based Website / Online Form”.
The website consists of rather emotionally written text, that appears as you scroll deeper and deeper into the water. The water starts of a lighter colour, but it darkens as you scroll, which is where the “pain and hurt” exists below. As you continue to scroll, the user will see that they have hit the bottom of the ocean, which is where the “relief” part of the story exists. Users can see that there is an anchor planted in the ocean floor, which is meant to represent the concept of being “Grounded”. Followed by the painful story is a form that users can fill out to send in their story “their Iceberg” which is where I will ask the user “What’s your Iceberg?”
And with those questions, I found that Post-Traumatic Stress Disorder (PTSD) was a condition that stemmed from the aftermath of a psychologically distressing event, though it does not appear in every victim. Not everyone who has experienced a traumatic event develops PTSD. After an individual experiences a traumatic event, they typically don’t develop any symptoms of PTSD after about 3 months of their brain trying to process the event.
My First Typeface.
Devil’s Tail is a Display Typeface that was inspired by the concept of good vs evil. Influenced by the Anarchy symbol and Punk era, Devil’s Tail uses the concept of light vs dark through the use of negative counter space in it’s capital letterforms. Devil’s Tail is strictly a Display Typeface and looks best when used in horror film posters and advertisements. Devil’s Tail comes in two cases: Upper and lowercase.
Cooking / Recipe App.
Foda is a cooking / recipe app that helps users cook delicious recipes at home with easy to follow instructions. Users complete a 30 second quiz upon first use, which allows Foda to generate the type of recipes that the user would enjoy. For example, if the user is: Vegan, a Vegetarian or Allergic to specific foods, the app would generate the recipes based on the information provided.
Dirt Bike Documentary.
Stoked is a documentary that took place in Costa Rica during the winter of 2015. A well-known movie company located in Toronto, ON by the name of 108 Media produced this documentary for those whom love action and crazy adventures in a different country. The company aims to have this future length documentary completed by the end of this year, with high hopes of it making big on Netflix.
I created the logo for the documentary “Stoked” which is to be used on t-shirts, the opening title sequence for the film and for any of the merchandise that they wish to produce. I also helped create the design brief which was shown to people that they were pitching the documentary idea to, in order to receive sponsors before the film was shot.
Garbage Disposal App.
Curb is a mobile app that addresses the issue of waste disposal in big cities. Curb was designed to help remind users to throw away their garbage on time, help users understand what can go in the recycling bin, etc. Curb was an Interaction Design (category) finalist at the RGD Student Awards (2015).
Completed with: Olivier Lord + Tiffany Tsai.
Archive Of Newsletters.
Banners I created for IBM's Internal Newsletter which is sent out to all of the iX employees in Canada!
This project was created for my third year typography class. The purpose of this project was to create expressive typography off of the computer screen. (At the end we were told to bring it into the computer and make them into vectors.) Strangely enough, I chose to draw ALL of my type in permanent marker because I felt that it would give me a funky look when I were to bring it into the computer.
Its funny because most designers, professors (pretty much anyone in the industry) would tell you to NEVER use live trace, but I found that using it allowed me to pick up on the sketchy edges and imperfections that I love in design. Of course, I cleaned up the edges via Illustrator when I used live trace, but by incorporating it into my design I was able to establish a sense of humanistic qualities in my typeface that would have been lost by only using the pen tool to create these “perfect” lines.
This project helped me learn that not only does drawing for 8 hours with permanent marker create a crazy head buzz in class, but drawing with unusual pens and using live trace is actually pretty awesome.
Infographic For Commuting.
For this project we were told that we needed to keep track of something we did frequently throughout our daily lives for 2 weeks. The topic could be anything, as long as you did it enough to record data on it throughout your daily routine.
I chose the topic of transportation “commuting” considering I drive and take the bus very frequently throughout the day. This is partially because I am a university student enrolled in a joint program where I attend classes at two different campuses located in different cities.
This is an infographic that I created in my 2nd year Information Design course, where I decided to compare my average commuting time to those who live the countries of: Australia (where my dad’s side of the family is from) Romania (where my mom’s side of the family is from) and Canada (where I live).
I thought this would be an interesting contrast considering they are located in different continents and have different climates. This project allowed me to see that I commute a lot more than the average citizens of these countries, and that data visualizing is key when trying to represent this information in a visually appealing way.
12 Page Brochure.
Bellow is a 12-page brochure that I designed for the company to be printed and distributed throughout the GTA - during the new year of 2015. This restaurant is located in Yorkville (Toronto, ON) and appeals to a more sophisticated clientele. This restaurant / boutique receives orders from all over Canada, as well as clients from the USA.
A VERY large Infograph.
(To view larger version, please click on the image.)
During my Co-op design term at IBM, I was asked to complete an infograph for an existing company. During our meetings, the vice president of the company stated that he wanted something that would engage his audience when he was presenting in front of a large audience. He said that he was tired of using boring powerpoints to get his point out to the public.
This infograph was intended to be both a conversation piece / a presentational piece that would help viewers understand how well their concept will work in saving schools money in the future.
With the information that I was given, I established the infograph’s information architecture, and came up with the concept of having it illustrated / represented as a rollercoaster. I believe that this concept is a great way of showing “point A to point B” for it puts the viewers on a journey from where schools are now – to where they will be.
A Web Game That Uses Parallax.
For my 3rd year Interactivity class - we were tasked with the challenge of creating a game that could be played on a website. For this game, we had to create several different outcomes for the user. Some outcomes may be good, some bad. After using an extensive amounts of sticky notes during my brainstorming phase (while eating a banana) I came up with my concept! A monkey in search for his large collection of missing bananas!
Believe it or not - I actually designed the all of my icons / layouts using permanent marker... Let me tell you that after several hours of "colouring" in my layouts... You start to feel a bit funny. Especially in a small room! But regardless, I thought it was a fun challenge - and me being me I felt that it would be fun to scan in my drawings and import them into Illustrator - where I then vectorized my images. It took a bit of work, but it allowed my icons and layouts to have my personal touch to them and make the game feel almost like a comic book.
Give it a try! See what your outcome will be!
This project was created for my third year typography class. The purpose of this project was to borrow certain characteristic of 3 pre-existing typefaces. (ex. Use the serif from one letterform and the arm from another). Throughout this project, I found myself exploring and examining a larger variety of typefaces that I often overlooked in the past.
This project helped me learn that not all characteristics from certain typefaces work well together when grabbing from 3 completely different typefaces. After working with my origonal concept I noticed that my slab serif typeface was WAY too thick compared to the typeface I was remixing it with, which made it look awkward. I found that I was able to borrow from my other two typefaces with ease, once I was able to ditch the big bulky typeface for my base type. I am very happy with my final composition and I feel that it suits my theme of a “Western, spooky-graveyard”.